Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
The rewards of engaging in corporate social responsibility
Every business, regardless of size, should acknowledge its responsibility to the community as a whole. By doing so, you also attract the more socially conscious customer. According to American Express Market Brief, restaurant patrons are most concerned about working conditions and wages for employees and environmental issues.
Consumer Trends
Alcohol Consumption on the Rise
With the economic slump continuing and the already vast selection of beers, wines and liquors on the market growing in size and scope, it is no wonder that a recent Gallup poll indicates that the rate of alcohol consumption among Americans is at a 25-year high.
Happy Hours have become a fourth daypart in many establishments, boosting food and beverage sales during the slower late afternoon-early evening time slot. With competition for Happy Hour customers heating up, Technomic's American Express MarketBriefing looks at the the factors that bring in traffic and keep guests happy.
Among the items listed within CNN’s American Food: The 50 Greatest Dishes, the American comfort food landscape is spelled out in popular food items, ranging from a full Thanksgiving dinner to a side of tater tots; from Delmonico’s Steak to California Roll; from Chicago-Style Pizza to Barbecue Ribs; and everything in between. It is obvious reading through this list that although health is on the mind of consumers everywhere, comfort is still king.