Consumer Trends
Consumer trends, insights and preferences
Consumer trends, insights and preferences
While not exactly rolling in dough, the pizza category is experiencing modest growth, according to a 2011 report from Mintel. Pizza is affordable, convenient and a canvas for variety—three favorable factors in today's challenging economy.
The following verbatims are from a study conducted by Y-Pulse LLC of nearly 1,800 kids between the ages of 5 and 15. For kids that picked fast food restaurants as their favorite place to eat, many mentioned convenience as their primary reason.