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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Spirits soar

 Jul. 03, 2012

Today's vibrant cocktail culture seems to be sparking growth in the spirits market. According to the Technomic 2012 SpiritsTAB report, spirits now account for 6.4% of total alcohol, or adult beverage, up from 6.1% the year before.

Consumer Trends

Brown is gold

 Jan. 02, 2013

Brown spirits nudged out white spirits in on-premise consumption during 2012, according to Guest Metrics’ most recent POS data from restaurants and bars. The Leesburg, VA-based market research company reports that whiskey, bourbon and Scotch all saw an increase in market share in the first three quarters of 2012, while vodka’s market share plummeted.

Consumer Trends

Smoke signals flavor

Jun. 20, 2013

Industry research has put the spotlight on smoking, calling it out as a superstar preparation technique. It’s not smoke and mirrors—as it has for thousands of years, smoking continues to be a go-to method to enhance the natural flavors of a variety of foods.

Consumer Trends

Gauging pizza customers’ behavior

By Sara Rush Wirth on Mar. 20, 2014

Despite the proliferation of entrants in the largely on-premise better-pizza market, 80 percent of consumers prefer their pizza for takeout or delivery, according to a survey conducted by the mystery-shopper firm A Closer Look.

Consumer Trends

Evolving millennial palates an opportunity for bar business

By Kelsey Squire on Oct. 01, 2015

Customers in the millennial set are, in many ways, “ideal adult beverage consumers,” says Donna Hood Crecca, senior director at Technomic.

Consumer Trends

4 restaurant ideas we stumbled upon

By Peter Romeo on Feb. 08, 2016

Here are some notions we bring to your attention for, um, inspiration.

Consumer Trends

8 biggest disruptors to the restaurant business

By Sara Rush Wirth, Peter Romeo and Kelly Killian on Dec. 15, 2016

A look at the forces poised to shake up the restaurant business for the next decade and beyond.

Consumer Trends

Delivery: What’s driving consumers

By Sara Rush Wirth on Apr. 26, 2017

With all the hype around third-party delivery, is it really a formidable force encroaching on traditional channels?

Consumer Trends

Study reveals which QSR brands customers feel most connected to

By Brett Dworski on Oct. 16, 2017

These 10 quick-service brands are creating a bond with diners more effectively than others.

Consumer Trends

How to snag more guests from online review sites

By Peter Romeo on Mar. 08, 2018

A new study shows what information consumers weigh most heavily in choosing a restaurant via an online review site, and how operators can tip that decision in their favor.

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