Financing

Freshii stock soars on strong sales

The healthy fast-casual chain's same-store sales increased 6.4% in the last three months of 2017.

Freshii on Wednesday said same-store sales increased 6.4% in the quarter ended Dec. 31, sending the company’s stock soaring more than 6%.

The Toronto-based healthy fast-casual chain said that same-store sales increased 5.5% in 2017, above the company’s recently raised outlook for the year.

The company also said it opened 25 net new locations in the quarter, and 92 new locations for the full year.

The company now operates 370 locations worldwide.

Systemwide sales grew 43% in 2017 to $137.4 million.

The results are preliminary. Freshii is expected to release its fiscal fourth quarter earnings next month.

Freshii, which trades on the Toronto stock exchange, saw its stock price plummet last September after warning that unit openings were proceeding more slowly than expected due to a combination of stress on company support staff and franchisees being more deliberate with the pace of openings.

In addition, Target closed 18 Freshii locations inside its retail centers.

But Freshii and its founder and CEO, Matthew Corrin, have since reverted back to aggressive methods for selling franchises. Corrin recently wrote a letter to Subway, offering a partnership to help that chain’s franchisees convert locations to Freshii.

Subway has been struggling, with weak sales and closing units.

Freshii had previously made similar overtures to McDonald’s and to frozen yogurt franchisees and also offered a discount to Chipotle customers while that chain shut down in February.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners