Food

Arby’s to menu venison sandwich nationwide

For its latest LTO, Arby’s is reaching into its menu playbook from last year, bringing back its short-lived venison sandwich—but this time, on a larger scale.

The chain’s venison sandwich was first offered last fall in just 17 markets, all where deer hunting is popular. Though it was originally slated to be a three-day LTO, every store sold out of the item in hours if not minutes.

This time around, the item will be sold at Arby’s units across the country. It will be available beginning Oct. 21.

The positive response to our limited offering of venison last year was so widespread and passionate that we knew we had to find a way to offer it nationwide,” Jim Taylor, Arby’s chief marketing officer, said in a statement.

The sandwich contains a venison steak, crispy onions and a juniper berry sauce.  

In addition, Arby’s is adding a limited-time elk sandwich to the menu at just three units in Colorado, Montana and Wyoming. It’s the chain’s second hyperlimited LTO in recent memory, as it offered a turkey leg for one day only to commemorate the season finale of “Game of Thrones” in August.  

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Why Starbucks needs to change its marketing

The Bottom Line: Brian Niccol’s early vision for his new company included an important comment: “We won’t let others define who we are.” That’s a key change for the coffee shop giant.

Emerging Brands

Carvel finds an unusual partner in Houston fine-dining operator Berg Hospitality

The two operations have collaborated on a co-branded venture called Buttermilk Baby, the first of 10 that are planned for Texas.

Financing

TGI Fridays' would-have-been buyer gets a harsh lesson

The Bottom Line: Hostmore, the U.K. franchisee that has backed off its purchase of the casual-dining chain, cannot sell its restaurants for their debt. Welcome to the modern market for restaurant mergers and acquisitions.

Trending

More from our partners