Dunkin’ on Wednesday became the latest restaurant chain to join the plant-based meat craze when it announced the introduction of a Beyond Sausage breakfast sandwich at its locations in Manhattan.
The Canton, Mass.-based chain said the sandwich is available now at participating locations, with plans for a “future national rollout.”
The sandwich features a Beyond Sausage patty made specifically for Dunkin’, along with egg and American cheese on an English muffin.
The company held a tasting event at locations in Manhattan on Wednesday, with the “ceremonial first sample” served by Beyond Meat CEO Ethan Brown, Dunkin’ Brands CEO David Hoffmann and Dunkin’ U.S. CMO Tony Weisman.
Brown called the test “not only an exciting moment for both of our companies but a big step forward in making plant-based meat accessible and easy to enjoy, even while on the go.”
Numerous restaurant chains have been scrambling to add plant-based meat products to their menu amid a sudden surge of interest as well as the popularity of Beyond Meat and rival Impossible Foods.
Tim Hortons, the Canadian coffee and doughnuts chain, introduced Beyond Meat breakfast sandwiches in June and earlier this month introduced Beyond Burgers.