McDonald’s, apparently bowing to consumer demand, is putting orange drink back on the menu.
The Chicago-based burger giant said on Wednesday that it is bringing back Hi-C Orange Lavaburst this summer, four years after removing the drink.
The company said it would debut the beverage at select locations starting this month, expanding it to participating restaurants around the country by June. Until then, the company has a tracker to help customers find it.
McDonald’s removed the drink from its national menu in 2017. That apparently led to some consumer demand for a return of the drink, including at least one petition.
To mark the announcement the company’s Twitter account teased to the idea, before finally announcing “we did it” along with an “email” from “VP of marketing” announcing the drink’s return along with the sentence, “please stop emailing me about this now.”
Restaurant chains have been increasingly tapping into once-eliminated items in a bid to generate current interest on the menu. Recently, Taco Bell said it would bring potatoes back to its menu after an uproar from fans after their apparently brief removal last summer. And Popeyes is testing chicken nuggets, which would bring that product back after a nine-year hiatus.
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