The Bice chain got its start in Milan in 1926, when Beatrice Ruggeri, known as Bice, opened a neighborhood trattoria. Her sons, Roberto and Remo, developed a second location in exclusive Porto Cervo, on the island of Sardinia, in 1978, and an American beachhead in New York in 1987. In addition to what are now nine U.S. locations, Bice restaurants have opened in Tokyo, Paris, Amsterdam and Sao Paulo, under joint ventures and licensing agreements. The company also runs Café Med, a casual dining concept with three U.S. locations.

LocationNew York, N.Y.
2006 Systemwide Sales ($000)$26,800,000
YOY Sales Change37.4%
2006 U.S. Units9
YOY Unit Change28.6%
2006 Average Unit Volume ($000)$3,300,000
Future 50 Year2007

*Technomic estimate

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