Named after the donkeys that hauled coffee up and down the mountains of Kona, Hawaii, the Bad Ass Coffee Co. is infused with Hawaiian culture, from the “Aloha” uttered to customers to the tropical decor and, of course, the coffee beans themselves. Founded in Kona in 1989, Bad Ass was bought by Utah businessman Michael Bilanzich in 1995 and opened its first franchise the same year. “We want to expand everywhere,” says Harold Hill, the company’s president, CEO and co-owner with Bilanzich, noting that Bad Ass plans to build 17 franchise locations this year.

LocationSalt Lake City, Utah
2006 Systemwide Sales ($000)$26,000,000
YOY Sales Change20.9%
2006 U.S. Units52
YOY Unit Change15.6%
2006 Average Unit Volume ($000)$530,000
Future 50 Year2007

*Technomic estimate

For more insights from Technomic as well as Technomic’s analysis, growth forecast and more:

Find Out More