When Bill Palmer, co-creator of Applebee’s, went fishing for a new concept, he landed an under-served niche: casual seafood. The chain riffs on a fishing lodge, thus the woody interior, rods and vintage photos on the wall and a 400-gallon aquarium. Palmer’s company owns seven restaurants in Georgia and has seven franchises, mostly in the South.

LocationDuluth, Ga.
2006 Systemwide Sales ($000)$39,000,000
YOY Sales Change16.4%
2006 U.S. Units13
YOY Unit Change0.0%
2006 Average Unit Volume ($000)$3,000,000
Future 50 Year2007

*Technomic estimate

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