When Bill Palmer, co-creator of Applebee’s, went fishing for a new concept, he landed an under-served niche: casual seafood. The chain riffs on a fishing lodge, thus the woody interior, rods and vintage photos on the wall and a 400-gallon aquarium. Palmer’s company owns seven restaurants in Georgia and has seven franchises, mostly in the South.
| Location | Duluth, Ga. |
|---|---|
| 2006 Systemwide Sales ($000) | $39,000,000 |
| YOY Sales Change | 16.4% |
| 2006 U.S. Units | 13 |
| YOY Unit Change | 0.0% |
| 2006 Average Unit Volume ($000) | $3,000,000 |
| Future 50 Year | 2007 |
*Technomic estimate
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