Brian Wheeler founded this quick service Tex-Mex in 1995 and began expanding almost immediately. He created Tijuana Flats Hot Foods Inc. to consolidate the restaurants and specialty products (a line of “Smack my Ass and Call me Sally” hot sauces, for instance) and is now one of the largest distributors of hot sauces in the southeast.

LocationMaitland, Fla.
2006 Systemwide Sales ($000)$40,900,000
YOY Sales Change60.4%
2006 U.S. Units48
YOY Unit Change33.3%
2006 Average Unit Volume ($000)$1,000,000
Future 50 Year2007

*Technomic estimate

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