In 1983, founders Jeff and Jill Summerhays built Maui Wowi Hawaiian to provide their Ohana (or family) a healthy alternative to foods high in fat and sugar. Maui Wowi is known for its fresh-fruit smoothies and Hawaiian coffees such as the sought-after 100% Kona.

LocationGreenwood Village, Colo.
2006 Systemwide Sales ($000)$46,000,000
YOY Sales Change31.4%
2006 U.S. Units400
YOY Unit Change17.0%
2006 Average Unit Volume ($000)$120,000
Future 50 Year2007

*Technomic estimate

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