This full-service Texas-based Mexican family restaurant began as Mercado in 1987, evolved into Posados and this year is testing a new concept, Posaditos. The newest venture is designed for smaller markets with a population of 10,000 to 20,000, compared to the 50,000-plus markets that Posados targets. With a smaller (5,000 sq. ft.) footprint, it offers lower price points, according to chief operating officer Scott Norton. Posados operates in Texas and Louisiana, serving entrees priced from $7.99 to $17.99. Growth plans call for one to two new units a year.

LocationTyler, Texas
2006 Systemwide Sales ($000)$46,000,000
YOY Sales Change19.5%
2006 U.S. Units15
YOY Unit Change15.4%
2006 Average Unit Volume ($000)$33,000,000
Future 50 Year2007

*Technomic estimate

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