These rustic Belgian bakery-cafes, whose centerpiece is a large communal table, sell organic, Fair Trade priced coffee and an increasing number of products from self-sustaining, bio-diverse farms. The brand was founded in Brussels in 1990 by Alain Coumont, and the Belgian owners, PQ Licensing S.A. They opened the first stateside store in 1999.

LocationNew York, N.Y.
2006 Systemwide Sales ($000)$32,000,000
YOY Sales Change14.3%
2006 U.S. Units20
YOY Unit Change17.6%
2006 Average Unit Volume ($000)$1,700,000
Future 50 Year2007

*Technomic estimate

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