facebook pixal

Frisch's Big Boy hires James Walker as CEO

The restaurant veteran joins the chain after a brief stint at grocery delivery startup Buyk.
Frisch's exterior
Frisch's Big Boy turns 75 years old this year. / Photograph: Shutterstock

Frisch's Big Boy has named James Walker as its new CEO.

The restaurant veteran comes to the diner chain after a brief stint as CEO of grocery delivery startup Buyk. Before that, he was SVP of restaurants at Nathan's Famous for nearly three years. 

At Frisch's, he plans to highlight the 75-year-old company's heritage and brand recognition.

“Fewer and fewer restaurant brands today have the kind of legacy that Frisch’s Big Boy has,” Walker said in a statement. “The people of Cincinnati and surrounding areas have an emotional connection with this brand. ... My role is to guide us in leveraging our brand equity.”

Frisch's had apparently been without a CEO since last May, when Jason Vaughn left, according to his LinkedIn page. Vaughn is now CEO of the Eegee's beverage chain.

James Walker

James Walker / Photograph courtesy of Frisch's Big Boy

Growth at the 110-unit Frisch's has been scarce in recent years. Systemwide sales in 2021 were down 10% since 2016, and its footprint has shrunk by 9% over that time, according to Technomic Ignite data. Frisch's was a longtime franchisee of the larger Big Boy brand and now owns the trademark in Indiana, Kentucky, Ohio and Tennessee. 

Walker has experience innovating within staid concepts. He helped launch Subway's massive North American delivery program as VP of U.S. and Canada, for instance. And at Nathan's, he refreshed the brand as "The Flavor of NY" and oversaw the opening of nearly 300 ghost kitchens. 

Prior to his roles at Nathan's and Subway, Walker worked with Johnny Rockets, Beef 'O' Brady's and Baja Fresh. He has more than 30 years of restaurant leadership experience.

In November, Walker left the industry to join Buyk, but his time there was short-lived: The Russian-backed company filed for bankruptcy in April after Russia invaded Ukraine.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


A tweet comes between Grubhub and McDonald's franchisees

The Bottom Line: The fast-food burger chain’s former top U.S. corporate relations officer said, “cry me a river” in a now-deleted tweet about McDonald’s franchisees. It didn’t go over well, either with them or his new employer, Grubhub.


Burger King borrows preps from fine dining to innovate the menu

The burger chain’s new culinary focus reflects head chef Chad Brauze’s experience and passion gained in Michelin-starred restaurants.


Why the 2021 restaurant buying spree may come back to haunt some operators

The Bottom Line: Franchisees in particular jumped at the chance to scoop up restaurants in 2021, often paying sky-high multiples in the process. And then inflation hit.


More from our partners