For all of the talk from consumers about New Year’s resolutions, only 9.2% of them will end 2017 feeling like they reached their goal, according to the Statistic Brain Research Institute. Some operators advertise healthy specials or invite consumers to participate in Dryanuary—the tradition of abstaining from alcohol for one month—to get these healthy hopefuls through their doors.
But other operators buck the January health trend and wait, calorific dishes and adult beverages at the ready, for customers who either quit their resolutions or never bothered to make them in the first place.
Here are seven examples of what chains are doing to reel in customers looking to indulge for the new year.