When it comes to advertising, gender can play a huge role for brands competing for dining dollars. The chains winning with their campaigns right now: chicken spots. When asked about the most memorable advertising, Popeyes, Chick-fil-A and KFC all ranked among the top five for either males, females or both.
Here are the operators earning top marks from each gender when it comes to memorable advertising, as well as one brand winning with both, and another creating a gap between genders, according to Techmonic data from the most recent four quarters.
Source: Technomic’s Consumer Brand Metrics