For the third year in a row, foodservice and hospitality provider Delaware North is partnering with The Bee Cause Project to educate and build awareness about the importance of pollinators to our food supply.
For its “Bee the Difference” campaign this year, the Buffalo. N.Y.-based company is getting the message across with a margarita.
Pollination is essential to the production of Weber Blue Agave, a critical ingredient in Patron tequila. So throughout “Earth Month” in April and until “World Bee Day” on May 20, Delaware North is offering the Bee’s Harvest Margarita crafted with Patron Silver Tequila at 100 of its U.S. locations. The basic cocktail is made with tequila, agave and a trio of citrus juices.
“Delaware North is once again asking our team members and guests to 'Bee the Difference' and support pollinator education and preservation through this year's campaign," said Debbie Friedel, Delaware North’s corporate senior director of sustainability,” in a statement. "Bees are critical to our environment and agriculture, and Delaware North is proud to place the spotlight on these hard-working creatures across our U.S. operations at stadiums, airports, restaurants, hotels and gaming locations."
The Bee’s Harvest Margarita runs from $9.99-$29.99, depending on the venue. At the Patina Restaurant Group’s Disney Springs location in Orlando the cocktail is customized with Patron Reposado Tequila, lime, orange liqueur, honey simple syrup and bee pollen salt; it sells for $19. To date, Delaware North has donated over $41,500 to The Bee Cause Project from its annual Earth Month campaign.
This year, the company has added an augmented reality experience to elevate and reinforce its message with a little gaming. Guests can scan a QR code to play and are then transported to Hacienda Patron in Jalisco, Mexico, where they learn how bees support tequila production. An animated bee takes participants through the agave fields collecting pollen, then into the production facility. Participants get to try several interactive games along the way.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.