Wake Up Call coffeehouse chain expands with acquisition

The 11-unit chain bought 13 locations of Black Rock Coffee Bar in Washington state, with plans to convert them to Wake Up Call.
Wake Up Call
The acquired units were drive-thru locations, which will be converted to Wake Up Call./Photo courtesy of Shutterstock.

The Spokane, Wash.-based coffee concept Wake Up Call is reportedly more than doubling in unit count with the acquisition of 13 Black Rock Coffee Bar locations in Washington state.

Known for its iconic red British phone box entryways in some units, Wake Up Call already operated 11 locations before picking up the mostly drive-thru units previously operated by Black Rock, according to The Spokesman-Review. The plan is to convert the Black Rock units to Wake Up Call.

Based in Oregon, Black Rock previously had  bought the 13 units from Roasters in 2021 after the founder stepped down. Black Rock operates or franchises more than 100 units, mostly in the West.

Wake Up Call was founded in 2004 in Spokane and has a menu of coffees and teas, as well as blended drinks, Italian sodas and energy drinks called Madhatters.


Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Veggie Grill evolves the menu to keep pace with plant-based trends

Behind the Menu: Since the fast casual’s start in 2006, many new meat and dairy alternatives have come to market and consumers’ health perceptions have changed. Veggie Grill has been forced to change too.


The Subway saga takes another turn

The Bottom Line: Just when we thought the massive deal was set to go through, the feds stepped in to have their say.


Retailers are bracing for a tough few months. Restaurateurs should heed the warning

The Bottom Line: Large retailers are concerned about a softening consumer and already see evidence that is happening. But restaurant executives seem far more optimistic.


More from our partners