As SVP, Moats will be charged with fostering growth, improving training and facilitating communication between franchisees via a new operations structure, Pie Five said.
She will also have a major role in many of the chain’s upcoming efforts, such as its debut of online ordering with an integrated loyalty component.
“With more than 25 years of multi-unit leadership experience in retail and restaurant companies and a proven history of increasing sales, minimizing costs and delivering outstanding customer experiences, [Moats] is uniquely qualified to lead us through current and future opportunities for the Pie Five brand," Randy Gier, CEO of Pie Five’s parent company, said in a statement.
Prior to her role at Pie Five, Moats was in charge of improving operations and profitability related to food ordering for Starbucks’ Americas segment.
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