Heather Lalley
Managing editor
Articles by
Heather Lalley
Page 36Emerging Brands
Pincho gets a $20M investment from the Savory Fund
The money will be used to fuel growth of the Miami-based fast casual, as well as buying out franchisees to convert the eight current restaurants to company-owned stores.
Marketing
Chipotle is rethinking its relationship with digital influencers
The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.