Jonathan Maze
Editor-in-Chief
Articles by
Jonathan Maze
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Starbucks could name a sports stadium
The coffee giant has applied to register its name as a trademark for an athletic facility, prompting speculation it could join the list of restaurants putting their names on arenas.
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Why poor succession planning made Subway's problems worse
Founder Fred DeLuca didn't do enough to ensure his successor had the authority necessary to make changes the brand needed, says RB's The Bottom Line.