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Kelly Killian

Editor

Articles by
Kelly Killian

Page 8
Marketing

Trigger-happy branding

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Financing

The business case for No Kid Hungry

As Dine Out for No Kid Hungry, one of the restaurant industry’s big charitable campaigns to fight childhood hunger, kicks into high gear this month, its feel-good benefits are well publicized. But as every restaurateur knows, running a profitable business isn't only about following your heart—it’s about making decisions that ultimately benefit the top and bottom line.

McDonald’s ongoing mommy issues

"When's the last time you ate at McDonald's?" sparked an impassioned online debate last week that provides virtual insight into parents' conflicted reasoning about choosing McDonald’s and fast food, in general.

A tech revolution or revolt?

Opinions among operators and consumers about reservations-selling apps have been mixed. Here's a guide to the controversies and players.

Marketing

Twitter-trolling health inspectors

In the Social Media Age, the language that constitutes a formal complaint has evolved.

The early word on Apple Pay, Apple’s new e-wallet

Apple announced something that could be a game changer for the restaurant industry and retailers: Apple Pay. “The vision is to replace the wallet. And the starting point is payments,” says Apple CEO Tim Cook.

Marketing

7 social-media strategies to watch for 2015

A look around at the competitions seems to show just as many social media successes (Starbucks) as stumbles (McDonald’s). Where should you focus your efforts in the coming year? We asked a few social media superstars for their advice.

Black restaurant CEOs disappearing? Why it matters

The battles currently being waged by shareholder activists at large restaurant companies could be claiming some important collateral damage: the industry’s African-American CEOs.

Disruptors: The long list

The disruptors that didn’t make our list provide interesting commentary on the state of the restaurant industry and the factors poking their fingers into the mold. Here are a few more ideas we kicked around.

Leadership

Get to know Karim Webb

Founder of PCF Management, a Buffalo Wild Wings franchisee, Karim Webb's passion is contagious. Now Chipotle and other concepts are entering the neighborhood.

Financing

A twist on corkage fees

With so much variance in corkage fees, innovative policies make the charge less taxing to consumers.

Marketing

New reasons for—and against—Instagram marketing

Instagram is proving to be the social-media platform to watch and learn from thanks to new stats and a backlash against McDonald's sponsored posts.

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