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Au Bon Pain

2017 Top 500: Bakery Cafe chains

While the bakery café menu category saw its total sales increase by 4% to $7.3 billion and units by 1% to 3,499, performance among the individual brands varied widely.

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Unite Here has launched what it calls a “consumer education campaign” that asserts the bakery-café chain’s menu is anything but healthful.

Operators are taking cereal out of the bowl and swapping it in desserts, coffee, cocktails and other breakfast dishes.

Maple flavors are growing at lunch and dinner and in beverages.

Kurt Vonnegut Jr. wrote that “maturity is a bitter disappointment for which no remedy exists,” and so it has been with the coming-of-age fast-casual restaurant segment.

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