Financing
Why Baja Fresh never became Chipotle
The Bottom Line: More than 20 years ago, Baja Fresh was the country’s biggest burrito chain and attracted a massive valuation in a sale to Wendy’s. Its subsequent downfall offers numerous lessons for emerging brands today.
Food
Consumers rank their favorite tacos
These 10 chains serve the most craveable tacos, according to Technomic consumer data.
More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.