Black Bear Diner


Sweet comfort

Apples and cream partner up in a homespun dessert for a diner concept.

Conversion tactics

Back in 1995, near the ski slopes of Mount Shasta, Bruce Dean and Bob Manley scraped up $30,000 to open a restaurant. Adding in some credit from landlord and vendors, they remodeled a defunct eatery into the Black Bear Diner, a family restaurant with an outdoorsy atmosphere. Recalls Dean, “It was the only thing we could afford.”

Here’s what operators are buying and cooking up for their breakfast customers.