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On The Border Mexican Grill & Cantina

Leadership

On the Border CMO Edithann Velez Ramey heads to Six Flags

 By Joe Guszkowski on Feb. 27, 2023

The marketing expert spent more than 20 years in the restaurant industry, including at TopGolf and Brinker.

Marketing

On the Border and Shoney’s turn back the clock with anniversary specials

 By Patricia Cobe on Oct. 26, 2022

As operators compete with deals to ease inflation, two full-service chains are rolling prices way back to their early days.

Food

On the Border revitalizes menu to drive bigger sales and new traffic

By Patricia Cobe on Aug. 25, 2022

The Mexican casual-dining chain upgrades ingredients, plays up flavor to stay ahead of the competition.

Operations

On the Border’s turnaround efforts pay off

By Joe Guszkowski on Jun. 21, 2022

A revamped menu and more technology have the brand on track for its first year of positive sales in more than a decade.

Food

Consumers rank their favorite tacos

By Patricia Cobe on Sep. 15, 2021

These 10 chains serve the most craveable tacos, according to Technomic consumer data.

Operations

On The Border tries a back-to-the-future approach

By Peter Romeo on May 17, 2021

The casual chain hopes to kindle some nostalgia among its fans, at least initially, as it works toward a comeback.

Leadership

On the Border names Tim Ward CEO, Bruce Vermilyea CFO

By Peter Romeo on Jun. 17, 2020

The duo moved over in tandem from Krystal, with deep experience in growing restaurant chains.

Food

Menu news of the week: 3.16.20

By Patricia Cobe on Mar. 17, 2020

With LTOs in the pipeline before the coronavirus pandemic, restaurants are going ahead with menu launches.

Topics

On The Border reports a data breach

By Peter Romeo on Dec. 02, 2019

Patrons of company stores in 27 states may have had personal data stolen, the chain warned.

Workforce

On The Border settles harassment suit for $100K

By Peter Romeo on Nov. 26, 2019

The action alleged that a cook was subjected to racial slurs from co-workers.

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