Edit

Burger King

Marketing

KFC and Burger King want to take over your fireplace

The chicken chain is selling chicken-scented logs, and the burger chain will sell you a firescreen.

Consumer Trends

What makes a restaurant worthy of a visit?

Consumers are enticed by LTOs and interesting menu items, but that’s not the whole story.

Burger King is using geocaching technology to offer Whoppers for a penny to app users who place their orders near a McDonald's.

Discounts are still a staple, but new come-ons include free rides and tamales.

These LTOs tempted customers in October.

Demand stalls at Wendy’s, Burger King and McDonald’s despite frequent discounts, says RB’s The Bottom Line.

Restaurant Brands International, which also owns Tim Hortons and Popeyes, has been pushing a host of new initiatives.

Domestic same-store sales for the burger chain, Popeyes and Tim Hortons all fell in the third quarter.

The coffee giant is also restructuring its overseas support network to accommodate a greater reliance on licensing.

The company says its green-bun Nightmare King is “clinically proven to induce nightmares.”

  • Page 6