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Burger King


Why restaurant mascots have been benched this ad season

Restaurant Rewind: The onetime marketing superstars have lost the spotlight to food, guests and less-controversial employees. The spokesfigures' past may explain why.


As its breakfast business grows, Wendy’s takes aim at Burger King

Wendy’s has been gaining sales in the morning, in part at the expense of its Miami-based rival. And now they’re battling over French toast sticks.

The burger chain’s largest operator said it believes its labor costs and commodity prices are improving, which could help its profit margins later this year.

The Bottom Line: While the two chains and their revitalization plans are different, the Canadian coffee brand’s strong second-quarter results give its sister brand hope of a comeback in its U.S. market.

Brand operator Restaurant Brands International now gets a third of its sales through digital channels. Sales at Burger King and Popeyes also improve in the U.S.

Restaurant Rewind: Here's how a mothballed Burger King was hidden for 13 years.

He will oversee the fast-food chain’s efforts to use digital to create "the best guest experience."

The burger chain is doubling down on its Impossible Foods offerings with a pair of new options, one of which features bacon, which is not a plant.

The former Amazon Web Services and McDonald’s executive will work on strategy and business innovation.

The Bottom Line: Weak sales and rising costs, including delivery fees, have eaten into the profit margins of big operators like GPS Hospitality and Carrols Restaurant Group.

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