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Burger King

Marketing

Why restaurant mascots have been benched this ad season

 By Restaurant Business Staff on Aug. 23, 2022

Restaurant Rewind: The onetime marketing superstars have lost the spotlight to food, guests and less-controversial employees. The spokesfigures' past may explain why.

Financing

As its breakfast business grows, Wendy’s takes aim at Burger King

 By Jonathan Maze on Aug. 12, 2022

Wendy’s has been gaining sales in the morning, in part at the expense of its Miami-based rival. And now they’re battling over French toast sticks.

Financing

Burger King franchisee Carrols sees its inflation problems easing

By Jonathan Maze on Aug. 11, 2022

The burger chain’s largest operator said it believes its labor costs and commodity prices are improving, which could help its profit margins later this year.

Financing

In Tim Hortons, Burger King could have a model for a U.S. comeback

By Jonathan Maze on Aug. 04, 2022

The Bottom Line: While the two chains and their revitalization plans are different, the Canadian coffee brand’s strong second-quarter results give its sister brand hope of a comeback in its U.S. market.

Financing

Digital sales drive performance at parent of Burger King and Tim Hortons

By Jonathan Maze on Aug. 04, 2022

Brand operator Restaurant Brands International now gets a third of its sales through digital channels. Sales at Burger King and Popeyes also improve in the U.S.

Operations

Here's where Indiana Jones should have looked for a Whopper

By Restaurant Business Staff on Aug. 02, 2022

Restaurant Rewind: Here's how a mothballed Burger King was hidden for 13 years.

Leadership

Burger King names Thibault Roux chief digital officer

By Jonathan Maze on Jul. 08, 2022

He will oversee the fast-food chain’s efforts to use digital to create "the best guest experience."

Food

Burger King proves that plant-based meat isn’t targeted at vegetarians

By Jonathan Maze on Jun. 23, 2022

The burger chain is doubling down on its Impossible Foods offerings with a pair of new options, one of which features bacon, which is not a plant.

Leadership

Burger King franchisee Carrols names Ahmad Filsoof as VP strategic initiatives

By Jonathan Maze on Jun. 22, 2022

The former Amazon Web Services and McDonald’s executive will work on strategy and business innovation.

Financing

Ratings agencies are downgrading Burger King franchisees

By Jonathan Maze on Jun. 21, 2022

The Bottom Line: Weak sales and rising costs, including delivery fees, have eaten into the profit margins of big operators like GPS Hospitality and Carrols Restaurant Group.

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