Burger King

Financing

Burger King's revitalization enters a new chapter

The fast-food chain has a new prototype that is targeted at digital orders and simplifies the workspace for employees. The company also plans a further evolution in its marketing as part of the next phase of “Reclaim the Flame.”

Financing

Stake your claim to the low-price market at your own risk

The Bottom Line: Subway and Burger King have staked their claims as value leaders in their respective segments. Recent events have highlighted the difficulties of that position.

Meridian Restaurants, the large operator that declared bankruptcy in March, is selling 70 of its 91 remaining restaurants to several different franchisees as well as the brand following an auction this month.

The operator’s stock surged again on Thursday, and is the year’s best performing, following “one of the best quarters in the company’s 63-year history.”

The Miami-based burger chain is thriving outside the U.S. as operators push growth. But it is pulling back domestically as it works on a comeback.

Chicken & Waffle and Chicken Parm Fries are available for a limited time exclusively in Boston.

Check out the transcript of RB Editor-in-Chief Jonathan Maze's interview with Burger King's president of U.S. and Canada. Curtis talks about Burger King's turnaround, operational improvements, marketing and franchising.

The Bottom Line: Burger King’s struggles last year were emblematic of the chain’s long history. The brand under Tom Curtis suggests things are turning around. But the biggest challenge is to keep it going.

A Deeper Dive: Tom Curtis, president of Burger King in the U.S. and Canada, joins the podcast to talk about the chain’s “Reclaim the Flame” comeback strategy and its progress.

The fast-food burger chain said it would not support a process in which operator Meridian Restaurants emerges from bankruptcy still owning its restaurants, joining with the franchisee's creditors in pushing for a sale.

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