Burger King

Financing

Burger King shows signs of progress in its comeback effort. Can it last?

The Bottom Line: Burger King’s struggles last year were emblematic of the chain’s long history. The brand under Tom Curtis suggests things are turning around. But the biggest challenge is to keep it going.

Financing

The story behind Burger King's turnaround effort

A Deeper Dive: Tom Curtis, president of Burger King in the U.S. and Canada, joins the podcast to talk about the chain’s “Reclaim the Flame” comeback strategy and its progress.

The fast-food burger chain said it would not support a process in which operator Meridian Restaurants emerges from bankruptcy still owning its restaurants, joining with the franchisee's creditors in pushing for a sale.

The Bottom Line: The burger chain’s unit volumes have lagged its competitors. One reason has been a morning daypart that hasn’t quite lived up to expectations. Can the brand’s new management fix it?

The fast-food chain is expanding its morning menu with a test of the new Smoky Maple Chicken Biscuit in two markets.

The fast-food burger chain’s largest operator said its same-store sales increased 11.7% in the first quarter, and much of that went to the bottom line.

The limited-time promotion ties into the movie release of Spider-Man Across the Spider-Verse, coming to theaters in June.

The Bottom Line: Soaring food and labor costs made it a lot more difficult for restaurants to generate a profit last year. But both Hardee’s and Burger King had long-term problems that played a bigger role in those bankruptcy filings.

The struggling burger chain’s same-store sales increased 8.7% in the U.S. as its marketing efforts take hold.

Facing more store closures, the fast-food chain will only allow its better operators to expand and wants more smaller franchisees. “In an ideal world, I’d like it if they could drive to all their restaurants.”

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