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Burger King

Financing

Burger King's company stores are outpacing franchisees, but the company is accelerating refranchising anyway

 By Jonathan Maze on Aug. 07, 2025

The fast-food chain's corporate locations have generated better sales results than the system as a whole. But the company remains committed to finding the right franchise partners.

Food

An idea from a Burger King guest inspires the new BBQ Brisket Whopper

 By Patricia Cobe on Jul. 09, 2025

BK’s new “Whopper by You” platform invites customers to help shape the burger giant’s menu, and this item is the first out of the gate.

Financing

Burger King looks for a fix in China

By Jonathan Maze on Jun. 05, 2025

The fast-food chain’s parent company, Restaurant Brands International, wants to get to 5% unit growth for its concepts by 2028. To do that, it must get its flagship chain on track in the world’s biggest growth market.

Financing

Burger King makes some progress with a key constituent: Families

By Jonathan Maze on May 30, 2025

The fast-food burger chain is getting more families in the door thanks to remodeled restaurants and promotions such as a How to Train Your Dragon Meal, which is helping it outperform many competitors. Strategies for restaurant operators.

Marketing

Fast-food giants launch summer promotions to combat a traffic slump

By Jonathan Maze on May 28, 2025

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

Operations

An inside look at Burger King's Royal Innovation Center

By Jonathan Maze on May 14, 2025

The fast-food chain recently opened a 40,000-square-foot testing facility in Miami as part of an effort to improve operations and test new technology.

Financing

Burger King is steering restaurants to its better operators

By Jonathan Maze on May 08, 2025

The fast-food chain is selling company stores only to franchisees with a strong operations track record and is upping its standards for running restaurants. And its sales are showing progress.

Marketing

Walmart lures rewards members with promise of free Burger King

By Bill Wilson on Apr. 30, 2025

The partnership between the retail giant and the burger giant has been cooking for nearly a year.

Financing

A large Burger King franchisee declares bankruptcy

By Jonathan Maze on Apr. 16, 2025

Consolidated Burger Holdings, which operates 57 locations in Florida and Southern Georgia, declared Chapter 11 bankruptcy after a dispute with the company over remodels and amid heavy debt.

Financing

Burger King's parent buys the brand's struggling China business for $158M

By Jonathan Maze on Feb. 18, 2025

Restaurant Brands International is acquiring Burger King China from TFI Asia Holdings but plans to find a new local operator.

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