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Burger King

Marketing

Burger King adopts a small English soccer club

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

Technology

Burger King adds Uber Eats to its delivery roster

The company brings in another provider as multicompany delivery strategies catch on.

Capital Restaurant Group, a 24-unit operator, said it hasn’t been allowed to close underperforming locations.

The U.K. operations of each have been targeted by two environmental activists overseas. The oldest of which is 9.

The franchisee’s former controller takes over for the late Paul Flanders.

The longtime executive helped form one of the largest franchisees in the U.S.

Consumers gave high marks to these limited-time offers on chain menus.

The two chains are seeing slow sales in their home markets and believe the introduction of plant-based items can reverse that trend.

The plant-based burger will be available for a limited time next week, making BK the biggest chain to offer one.

How does the chain’s offering stack up against its Mexican rivals? We had a pair of Gen Z taco lovers try them.

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