Burger King

Financing

The president of Burger King is giving customers his phone number

Customers will have a direct line to Tom Curtis, who will spend hours every day taking phone calls and responding to texts, as the fast-food chain looks to elevate the customer experience.

Financing

Burger King believes it is ready to take the next step

The fast-food chain thrived in December after its introduction of the Spongebob Movie Menu, and then customers kept coming back. The company has big plans for 2026.

The chicken chain’s same-store sales declined 4.9% in the U.S. last quarter, but sister chain Burger King’s same-store sales rose 2.6%.

Parent company Restaurant Brands International has sold an 83% stake in Burger King China to CPE for $350 million, more than double what the fast-food operator paid for the business last year.

Coming off a strong December, thanks to the Spongebob Movie Menu, the fast-food chain is working to elevate its menu before it invites customers to return to its restaurants.

The Bottom Line: The fast-food chain has remained disciplined on value even as competitors like McDonald’s intensified their own discounts. That’s a massive change from the Burger King of old.

The fast-food chain’s same-store sales rose 3.2% last quarter despite a tough market for the quick-service sector. Firehouse Subs and Tim Hortons also saw improved sales, but Popeyes lagged.

The Bottom Line: By mandating a 15% discount in its combo meals, the fast-food giant will lower prices an average of 4.6 percentage points. But it will also catch up with the discounts its competitors already provide.

The Bottom Line: The executive chairman of Restaurant Brands International acknowledges that some of the fast-food sector’s issues were “self-inflicted,” but he’s seeing signs of progress.

Willie Romeo and Eduardo Serafim, who ran company stores and helped design the fast-food chain’s prototype, are buying 33 of the fast-food chain’s restaurants in Florida. It's a vote of confidence in Burger King's turnaround plan.

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