Marketing
Burger King goes back to the Whopper well with its newest campaign
The fast-food chain is giving away $1 million to one of three customers who came up with unique flavor ideas for its signature burger and customers will get to vote on it. The company believes it does well when it focuses on the Whopper.
Financing
More evidence suggests an improving fast-food market
The Bottom Line: Burger King and Popeyes saw improving sales in October behind better promotions. But lower gas prices and easing inflation may also be driving those results.