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Burger King

Marketing

Burger King goes back to the Whopper well with its newest campaign

 By Jonathan Maze on Nov. 12, 2024

The fast-food chain is giving away $1 million to one of three customers who came up with unique flavor ideas for its signature burger and customers will get to vote on it. The company believes it does well when it focuses on the Whopper.

Financing

More evidence suggests an improving fast-food market

 By Jonathan Maze on Nov. 06, 2024

The Bottom Line: Burger King and Popeyes saw improving sales in October behind better promotions. But lower gas prices and easing inflation may also be driving those results.

Financing

Burger King thrives internationally, except in China

By Jonathan Maze on Nov. 05, 2024

Parent company Restaurant Brands International has driven strong growth outside the U.S. But it has struggled to gain traction in the world’s second-biggest market and just terminated the burger chain’s master franchisee there.

Financing

Fast-food chains post weak sales results, except for Taco Bell

By Jonathan Maze on Nov. 05, 2024

The Mexican chain’s same-store sales rose 4% last quarter. But a host of other brands reported falling sales amid a difficult environment.

Financing

Burger King's parent company is sued over its Carrols acquisition

By Jonathan Maze on Oct. 16, 2024

A pension fund and some shareholders have filed a lawsuit arguing that Restaurant Brands International coerced Carrols and its shareholders into accepting the $1 billion deal.

Marketing

In a battle of $5 meal offers, McDonald’s apparently wins

By Jonathan Maze on Oct. 09, 2024

The fast-food burger chain’s $5 Meal Deal has generated more interest than Burger King’s $5 Your Way offer, according to the research firm M Science.

Financing

McDonald's, Wendy's and Burger King make their case with non-budget diners

By Jonathan Maze on Oct. 08, 2024

The Bottom Line: The three big burger chains, which have been in a value war for the past few months, are all pushing innovative products to win back customers.

Food

Burger King will soon start selling an Addams Family Menu

By Jonathan Maze on Sep. 30, 2024

The menu features “Wednesday’s Whopper” with a purple bun, Gomez’s Churro Fries and Morticia’s Kooky Chocolate Shake, all for Halloween.

Marketing

Burger King will give discounts and free Whoppers to Walmart customers

By Jonathan Maze on Aug. 22, 2024

The retail giant is working with the fast-food chain to give members of its Walmart+ program 25% discounts on digital orders and free Whoppers every three months.

Financing

A tough environment interrupts Burger King's comeback

By Jonathan Maze on Aug. 08, 2024

The fast-food chain, and most of its sister concepts, watched sales soften last quarter as consumers pull back on spending. But Tim Hortons Canada is thriving.

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