BurgerFi CEO begins making moves to evolve better-burger brand

The Florida-based chain acquired two franchise units and is plotting a return to Manhattan. Also, the fries will be improved.


Martha Stewart leaves the BurgerFi board

The lifestyle media maven, who gave the Florida-based company a big name when she joined the board in 2021, quietly stepped down as director last month.

Carl Bachmann will jump from one fast-casual burger chain to the other when he takes over as BurgerFi CEO in July.

Baines plans to stay on as a consultant for another 12 months while a replacement is found. COO John Iannucci will lead as interim.

Gopuff will serve the brand’s burgers and fries from its network of kitchens as it moves further into the restaurant business.

The new technology has also allowed the chain to reallocate cashiers to the dining room.

The two chains said they are starting to see some efficiencies after joining forces last year, but development was slowed by COVID.

The operator on Monday said its new chief people officer, chief development officer and chief legal officer would work for both the fast-casual burger chain and the newly acquired Anthony’s Coal Fired Pizza & Wings full-service concept.

The fast casual is experimenting with robots, self-ordering kiosks and more to battle labor pressures facing the industry.

The better-burger brand had planned to open up to 30 new restaurants this year. On Thursday, the fast casual revised that estimate to 18 new stores.

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