Chipotle Mexican Grill

Chipotle appears ready to change its marketing

By Jonathan Maze on Mar. 19, 2018

The departure of Mark Crumpacker is a clear indication of where the fast-casual chain is headed, says RB's The Bottom Line.

Broadliners Facilitate Chipotle

By Restaurant Business Staff on May 22, 2009

Chipotle announced this week that it will expand its local produce program this summer, purchasing at least 35 percent of at least one bulk produce item in...

Consumer Trends

Freshen Up Summer Sides

Jun. 28, 2013

Globally inspired ingredients are showing up across the menu, from appetizers to cocktails to side dishes. Updating sides with new flavors and textures is a simple but profitable way to capitalize on this growing trend.

Pizza Hut getting sliced by rivals in pizza wars

Jul. 17, 2014

The pizzeria chain reported an unexpected drop in comparable sales in the face of more intense competition from the likes of Domino's, Chipotle and others.

Pass the hot sauce; Chipotle co-CEOs get served

Mar. 16, 2015

A shareholder challenge of the compensation paid to Steve Ells and Monty Moran did not have much effect in the co-CEOs’ 2014 pay. But at least four more say-on-pay initiatives are on the new proxy ballot.

Chipotle food-contamination update: No news is bad news

By Peter Romeo on Nov. 03, 2015

Wall Street was thrown into a selling fit by news of the food poisonings, bidding down the value of Chipotle’s shares by 5 percent at one point.

Consumers gaining confidence in Chipotle

By Restaurant Business Staff on Mar. 04, 2016

Perception of the chain reached a low in January, according to a recent survey.

Chipotle turns to happy hour

By Restaurant Business Staff on Aug. 10, 2016

Boozy beverage deals are the chain’s latest salve for falling sales and traffic.

Operations

Re-creating kitchens for the digital boom

By Peter Romeo on Feb. 07, 2017

Kitchen recasts are accounting for a large part of chains’ capex budgets for 2017. The aim of the moment is to boost throughput and capitalize on off-premise demand.

Operations

Chipotle revises its turnaround plan

By Peter Romeo on Oct. 25, 2017

The updates include changes in the chain's catering program, new digital enhancements, and a contribution from a Starbucks veteran who's been brought onboard.

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