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Chipotle Mexican Grill

Operations

This week’s 5 head-spinning moments: Trick plays

 By Peter Romeo on Apr. 21, 2017

Sly moves helped restaurants get their marketing messages across in innovative ways—and avert serious crime.

Leadership

Lots of restaurants changed CEOs this year

 Dec. 26, 2017

Papa John's, Chipotle, Panera, Buffalo Wild Wings among companies whose top executives left in 2017.

Technology

Chipotle adds delivery to 1,500 restaurants with DoorDash

By Jonathan Maze on Apr. 30, 2018

The deal comes just days after Chipotle's CEO vowed to provide more consumers “access” to the brand.

The week in ideas, July 29, 2011

By Restaurant Business Staff on Jul. 29, 2011

This week’s ideas feature crazy people, Casey Anthony, good labor practices and McDonald’s culinary guru Dan Coudreaut. Plus a couple of really bad ideas (hint: one involves punching a mother in the face).

Food

The spirit of Santa Fe

By Patricia Cobe on Dec. 30, 2013

Continuing to upgrade its burger selections, the 28-unit Taco Mac Sports Grill added the Santa Fe Burger—an LTO starring fresh avocados. With its healthy halo and premium ingredients, it became the chain’s second best-selling burger during its run and is now part of the regular menu.

McDonald's tests 1-minute drive-thru service guarantee

Aug. 05, 2014

At some South Florida McDonald's locations, customers are given timers when they pay at the drive-thru window. If it takes longer than 60 seconds to get their food, their next meal is free.

McD’s adds delivery in NYC

May 04, 2015

The move is an example of the innovations that can be expected from a new McDonald’s, said CEO Steve Easterbrook.

Chipotle airs its side of the food-safety problem

By Peter Romeo on Dec. 10, 2015

Under tough questioning by Matt Lauer on the Today Show, co-CEO Steve Ells apologizes to victims but says there’s a silver lining for the chain.

When humans act like robots

By Kelly Killian on Apr. 14, 2016

Will kinder, smarter robots will take the sort of productivity-focused jobs we will be ashamed humans ever did? Or is a human touch more valuable?

Chipotle revises its recovery plan

By Peter Romeo on Oct. 26, 2016

The troubled chain is putting more emphasis on technology, menu changes and marketing, along with rolling out a new store design.

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