First Watch

Buffalo Wild Wings Exec Wins IFMA Gold Plate 2009 Award

She was selected from among the nine 2009 Silver Plate recipients for outstanding and innovative talent in foodservice operations.Smith joined Buffalo Wild...

SYSTEM SELECTION: "CONSULTANTS" TO AVOID

QUID PRO QUO. Some consultants are paid by vendors, secretly, for "services" that amount to calling the vendor call and asking the time of day. In exchange,...

LOS ANGELES (Oct. 21, 2009)—A campaign to persuade consumers, chefs and food distributors to choose seafood that is healthy for people and beleagured ocean...

OAKLAND (Nov. 11, 2009)—While many see restaurant leftovers as trash, a San Francisco-area utility sees them as a source of energy.The East Bay Municipal...

One of our recent research trips was to the Mexican state of Veracruz. Throughout our travels, the rest of the research team and I have been taking notes, photographs and videos to document the ingredients, techniques, dishes and traditions of the many different countries and places in Latin America.

Untitled DocumentMYRTLE BEACH (February 9, 2010)—If you are a member of the restaurant/hotel industry, you can go to the Myrtle Beach Convention Center on...

CHICAGO (April 1, 2010)—Yesterday, March 31, 2010, Ideal Media LLC agreed to merge the assets of its foodservice portfolio into CSP Information Group, Inc...

Deemed an affordable luxury, tea seems recession resistant. Despite record high prices, consumers are still sipping.

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

First, it was Web sites and email marketing. Now, it’s all about mobile phones, smart coupons that know your location and sites and services that hook straight into local communities. Restaurants aren’t just places to grab some grub anymore. They are active participants in the social conversation with legions of tech-savvy customers.

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