First Watch

BWW mounts a big marketing push for March Madness

The beer and wings chain is using digital, in-store and conventional media to make the claim that it’s the place to watch college basketball’s big moments.

Consumer Trends

Customers’ most-craved breakfasts

See which 10 chains are meeting consumers’ morning cravings the most.

Building a great staff hinges on a lot of different factors. We look for people with the right personality, a basic level of skills, a polished appearance, etc. If we're lucky, we find talented, loyal, friendly employees who take care of our guests.

Deemed an affordable luxury, tea seems recession resistant. Despite record high prices, consumers are still sipping.

The two chains were honored by the NRA’s Marketing Executive Group at its meeting Thursday for generating buzz through social media and more conventional marketing means—even though one doesn’t even have a marketing budget.

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

Watching the Tour de France is always exciting. I became hooked on the sport as I watched Lance Armstrong, the young American cancer survivor, compete for and win an unprecedented seven tours.

TJ Schier, the president of restaurant training consultancy Incentivize Solutions and co-founder of Which Wich quickservice sandwich franchisee S.M.A.R.T. Restaurant Group, has a very specific mission for his employees. Make the guests say “Wow!”

The multiconcept operator is outfitting Silverspot Cinemas with a polished concept called Trilogy.

Nutrition watchdog Center for Science in the Public Interest has offered a 50th anniversary message to McDonald's.

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