First Watch

5-step training

Training is a multi-level investment of time and money. It's more than just identifying specific tasks and skills. Training requires a well thought-out plan, prioritizing which skills to train, developing a timeline, conducting the training sessions, and assessing performance. It can be an overwhelming job. If you divide your challenge into smaller, bite-size steps, you will be more likely to accomplish your goal.

Mexican vanilla: Origins and cultivation

One of our recent research trips was to the Mexican state of Veracruz. Throughout our travels, the rest of the research team and I have been taking notes, photographs and videos to document the ingredients, techniques, dishes and traditions of the many different countries and places in Latin America.

The beer and wings chain is using digital, in-store and conventional media to make the claim that it’s the place to watch college basketball’s big moments.

See which 10 chains are meeting consumers’ morning cravings the most.

Building a great staff hinges on a lot of different factors. We look for people with the right personality, a basic level of skills, a polished appearance, etc. If we're lucky, we find talented, loyal, friendly employees who take care of our guests.

Deemed an affordable luxury, tea seems recession resistant. Despite record high prices, consumers are still sipping.

The two chains were honored by the NRA’s Marketing Executive Group at its meeting Thursday for generating buzz through social media and more conventional marketing means—even though one doesn’t even have a marketing budget.

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

Watching the Tour de France is always exciting. I became hooked on the sport as I watched Lance Armstrong, the young American cancer survivor, compete for and win an unprecedented seven tours.

TJ Schier, the president of restaurant training consultancy Incentivize Solutions and co-founder of Which Wich quickservice sandwich franchisee S.M.A.R.T. Restaurant Group, has a very specific mission for his employees. Make the guests say “Wow!”

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