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Consumer Trends

Top LTOs of 2017

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

Greatest purchase intent

The percentage* represents consumers’ willingness to buy an item based on the name and description alone

70.4%
Domino’s Parmesan Bread Twists

68%
Papa John’s Double XL Pizza

66%
Ruby Tuesday’s Baby Back Ribs

65.6%
Romano’s Macaroni Grill’s Breakfast Americano

65.5%
Burger King’s Homestyle Cheeseburger

65.4%
Mi Cocina’s Nachos Locos 

65.2%
Checkers’ Original Buttery Steak Burger

65.2%
Seasons 52’s Homefries

64.7%
Jack in the Box’s Jumbo Breakfast Platter

64.2%
O’Charley’s The Club Sandwich

Greatest draw

82.7%
McDonald’s Crab Sandwich

80.7%
First Watch’s Crab and Asparagus Omelet 

80%
Jason’s Deli’s Pumpkin Coffee Cake 

79.9%
McDonald’s Signature Sriracha ¼-lb. Burger 

79.8%
Cracker Barrel’s Peppermill Steak n’ Egg Skillet 

79.8%
Dairy Queen’s Cotton Candy Blizzard Treat 

79.7%
Red Lobster’s Lobster and Shrimp Overboard 

79.2%
Lemonade’s Shaved Brussels Sprouts & Dates 

79%
Shoney’s Cheddar Stuffed Burger 

78.8%
Lucille’s Smokehouse Bar-B-Que’s Fried Missouri Ribs

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