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First Watch

BWW mounts a big marketing push for March Madness

 By Peter Romeo on Mar. 06, 2015

The beer and wings chain is using digital, in-store and conventional media to make the claim that it’s the place to watch college basketball’s big moments.

Technology

First Watch adopts waitlist-management app

 By Peter Romeo on Mar. 25, 2015

The new technology enables customers to compare the wait times at units in their area, put their name on the list, and then monitor the time at which they’ll be seated.

Chipotle outlines new marketing, tech, sourcing strategies

By Peter Romeo on Apr. 22, 2015

Coming off a double-digit sales gain that nonetheless disappointed Wall Street, the chain is eying a number of new initiatives, from the Apple Watch to stepped-up advertising.

Piada, Cooper’s Hawk presented with 2015 Buzzed About Brands Awards

By Kelly Killian on May 15, 2015

The two chains were honored by the NRA’s Marketing Executive Group at its meeting Thursday for generating buzz through social media and more conventional marketing means—even though one doesn’t even have a marketing budget.

First Watch buys Egg & I

By Restaurant Business Staff on May 27, 2015

The combination of two major brands in the breakfast-and-lunch market creates a head-and-shoulders leader in the field.

Marketing

Catching a buzz

By Kelly Killian on Jun. 01, 2015

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

David Burke Group to open first of 3 theater restaurants

By Peter Romeo on Jun. 09, 2015

The multiconcept operator is outfitting Silverspot Cinemas with a polished concept called Trilogy.

New breed of eat-at-home options vie for restaurant dollars

Jun. 09, 2015

Highly capitalized and heavily marketed, new entrants in the battle for share of stomach are targeting consumers who want something less strenuous than scratch cooking but less indulgent than dining out.

Liquid eggs become precious at any price

Jun. 10, 2015

Restaurants and bakers can’t get as much as they need.

Domino’s introduces Apple Watch app

By Kelsey Squire on Jul. 07, 2015

The latest addition to the pizza chain’s tech offerings enables users to track their order status.

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