First Watch

Burger King brings back 15-cent chicken nugget promotion

Jan. 13, 2015

For a limited time, 10 nuggets will be offered for $1.49.

McD’s sued under ‘joint employer’ ruling for alleged discrimination at franchised stores

By Peter Romeo on Jan. 22, 2015

The first major court test of the NLRB’s decision will be closely watched by restaurant franchisors.

A look at modern open kitchens

By Sara Rush Wirth on Feb. 02, 2015

While not for all, the design can help build connections and provide entertainment—extra incentive to get guests in the door.

Beverage

Modernizing mixers

By Thomas Henry Strenk on Feb. 09, 2015

To keep cocktail lists current, progressive mixologists are looking to the past, resurrecting old-fashioned mixers and modifiers with modern twists.

BWW mounts a big marketing push for March Madness

By Peter Romeo on Mar. 06, 2015

The beer and wings chain is using digital, in-store and conventional media to make the claim that it’s the place to watch college basketball’s big moments.

Technology

First Watch adopts waitlist-management app

By Peter Romeo on Mar. 25, 2015

The new technology enables customers to compare the wait times at units in their area, put their name on the list, and then monitor the time at which they’ll be seated.

Chipotle outlines new marketing, tech, sourcing strategies

By Peter Romeo on Apr. 22, 2015

Coming off a double-digit sales gain that nonetheless disappointed Wall Street, the chain is eying a number of new initiatives, from the Apple Watch to stepped-up advertising.

Piada, Cooper’s Hawk presented with 2015 Buzzed About Brands Awards

By Kelly Killian on May 15, 2015

The two chains were honored by the NRA’s Marketing Executive Group at its meeting Thursday for generating buzz through social media and more conventional marketing means—even though one doesn’t even have a marketing budget.

First Watch buys Egg & I

By Restaurant Business Staff on May 27, 2015

The combination of two major brands in the breakfast-and-lunch market creates a head-and-shoulders leader in the field.

Marketing

Catching a buzz

By Kelly Killian on Jun. 01, 2015

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

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