First Watch

US Foodservice Show Hosting Culinary Competition

Untitled DocumentMYRTLE BEACH (February 9, 2010)—If you are a member of the restaurant/hotel industry, you can go to the Myrtle Beach Convention Center on...

Foodservice Industry's Top Publisher to Merge With Leading Conference, Retail Group

CHICAGO (April 1, 2010)—Yesterday, March 31, 2010, Ideal Media LLC agreed to merge the assets of its foodservice portfolio into CSP Information Group, Inc...

Deemed an affordable luxury, tea seems recession resistant. Despite record high prices, consumers are still sipping.

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

First, it was Web sites and email marketing. Now, it’s all about mobile phones, smart coupons that know your location and sites and services that hook straight into local communities. Restaurants aren’t just places to grab some grub anymore. They are active participants in the social conversation with legions of tech-savvy customers.

TJ Schier, the president of restaurant training consultancy Incentivize Solutions and co-founder of Which Wich quickservice sandwich franchisee S.M.A.R.T. Restaurant Group, has a very specific mission for his employees. Make the guests say “Wow!”

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing,...

Start a seafood lover talking about fish and invariably the conversation will alight on some seminal experience in his or her life that started the whole affair. For a close friend of mine who is a marine biologist, it was the Jersey Shore in the early seventies (when the Beatles’ “Octopus’s Garden” played often on the radio). For him, Cape May still has a magic all its own.

“Vulture investing” can be a profitable path to growth. With bankruptcy filings occurring at a steady clip, one company’s distress is another’s opportunity.

Although consumption of carbonated soft drinks fell last year and CSDs lost market share, the category is still effervescent.

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