First Watch

Marketing

Social media watch: Much ado about a tweeting chicken

An Australian QSR has come up with a new way to generate buzz on social media—employ an animal.

Battle escalates to stop N.Y.’s $15 wage

The NRA is trying a new tack.

The place said it handled 10,000 customers in three days.

Il Fornaio hadn’t expanded its classic Italian concept for eight years. The economic downturn stalled growth, delayed further by a change in equity partners.

The Domino’s AnyWare suite has added its ninth platform.

The “cheeky and endearing” robot, referred to as DRU, can carry up to 10 pizzas.

Want to procrastinate, but still feel like you’re adding a feather to your industry cap? Check out these must-see documentaries that bring you inside some of the world’s most groundbreaking kitchens.

To lighten the chilaquiles recipe for First Watch’s more mainstream, health-minded customers, the fat was cut and fresher in-house ingredients were added.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Chain restaurants are discovering that nostalgia sells.

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