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Hooters

Operations

Hooters closes some struggling restaurants, citing a difficult market

 By Joe Guszkowski on Jun. 24, 2024

The sports bar chain abruptly shut its doors in parts of Texas, Florida, Kentucky and Virginia. A local media outlet put the total number of closures at 40.

Marketing

Hooters makes its grocery debut

 By Heather Lalley on Jun. 18, 2024

Retail Watch: The casual-dining chain is bringing its frozen appetizers and snacks to supermarkets, joining the ranks of restaurants taking the retail plunge.

Workforce

EEOC sues Hooters for alleged racial discrimination

By Peter Romeo on Aug. 24, 2023

The watchdog agency says White "Hooters Girls" were hired before Black waitresses when a unit restaffed as the COVID crisis eased.

Financing

Hooters kicks off U.S. growth push with free royalties for franchisees

By Joe Guszkowski on Mar. 22, 2023

The chain is offering new operators 40 weeks of free royalties as it celebrates its 40th birthday.

Leadership

Hooters promotes Bruce Skala to CMO

By Joe Guszkowski on Jun. 13, 2022

Skala has been the company's de facto marketing chief for the past two years and has made a mark with celebrity partnerships.

Marketing

Hooters tries to woo a new demographic with a double marketing deal with golfers John Daly and his son

By Heather Lalley on Apr. 20, 2022

Marketing Bites: A standard partnership deal plus a name-image-likeness sponsorship with the college-aged Daly are on tap for the sports bar chain. Plus, more marketing news of the week.

Marketing

Hooters bets on gambling as new guest draw

By Joe Guszkowski on Mar. 30, 2022

The sports bar chain is hoping its game-day bonafides will make it a destination for bettors as the activity becomes more widely legal.

Workforce

Accused of going too far, Hooters says its scanty new uniforms are just an option

By Peter Romeo on Oct. 18, 2021

Employees have complained via social media that the shorts reveal too much and give them a nonstop wedgie

Workforce

Accused of going too far, Hooters says its scanty new uniforms are just an option

By Peter Romeo on Oct. 18, 2021

Employees have complained via social media that the shorts reveal too much and give them a nonstop wedgie

Workforce

Accused of going too far, Hooters says its scanty new uniforms are just an option

By Peter Romeo on Oct. 18, 2021

Employees have complained via social media that the shorts reveal too much and give them a nonstop wedgie

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