Hooters promotes Bruce Skala to CMO
Skala has been the company's de facto marketing chief for the past two years and has made a mark with celebrity partnerships.
Hooters tries to woo a new demographic with a double marketing deal with golfers John Daly and his son
Marketing Bites: A standard partnership deal plus a name-image-likeness sponsorship with the college-aged Daly are on tap for the sports bar chain. Plus, more marketing news of the week.