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Hooters

Leadership

Hooters promotes Bruce Skala to CMO

Skala has been the company's de facto marketing chief for the past two years and has made a mark with celebrity partnerships.

Marketing

Hooters tries to woo a new demographic with a double marketing deal with golfers John Daly and his son

Marketing Bites: A standard partnership deal plus a name-image-likeness sponsorship with the college-aged Daly are on tap for the sports bar chain. Plus, more marketing news of the week.

The sports bar chain is hoping its game-day bonafides will make it a destination for bettors as the activity becomes more widely legal.

Employees have complained via social media that the shorts reveal too much and give them a nonstop wedgie

Employees have complained via social media that the shorts reveal too much and give them a nonstop wedgie

Employees have complained via social media that the shorts reveal too much and give them a nonstop wedgie

Several concepts with Texas locations are replacing lost wages for workers impacted by this month’s severe weather.

Chains are establishing new roles and responsibilities as dining rooms reopen.

Chanticleer Holdings is merging with a biotech company that develops cancer drugs and plans to spin off its restaurants.

Diversification into new concepts is sweeping through casual dining in particular. Here’s a rundown of who’s trying what.

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