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IHOP

Food

IHOP puts customization front and center with new Choice menu

The updated focus allows guests to build their own meals for breakfast, lunch and dinner any time of day.

Leadership

Applebee's and IHOP are getting a new HQ

Parent Dine Brands Global plans to move next year to Old Pasadena, Calif.

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

Customers will be able to earn "Pancoins" with every order and exchange them in the "Stack Market" for free food.

The bowls, sandwiches, salads and baked goods are designed for grab-and-go, but 60% of the business is dine-in.

The scaled-down spinoff will serve pancake bowls, burgers and more—mainly for takeout. It's the first of 10 slated for the Big Apple.

The lineup of seven cheesy sandwiches is targeted to the lunch, dinner and late-night crowd as well as off-premise customers.

In what the family chain describes as key hires, MIchael Kaufman has come aboard to focus on strategy and analytics, and Jacob Barden has moved over from Burger King to oversee development.

The first location will be what the chain's parent describes as a one-of-a-kind located in a truck stop.

The family chain intends to go slow in developing a program built on beers, wines and mimosas.

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