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IHOP

Operations

Applebee's parent foresees a future encompassing virtual brands

Dine Brands Global also plans to resume development of IHOP's fast-casual spinoff, Flip'd.

Marketing

IHOP hires hotel veteran Kieran Donahue as CMO

She joins the family chain from Marriott.

With large gatherings limited, operators are downsizing catering packages to feed football fans on Feb. 7.

The new line includes six items in popular, portable formats that fit the to-go trend.

Allison Hall will assume his duties on an interim basis as of Jan. 22.

Dine Brands Global will replace Steve Joyce with the CEO of the real estate brokerage company Realogy Franchise Group.

"Less than 100" IHOP locations are expected to close in the next six months, along with 15 units of sister chain Applebee's.

The mega-franchise has assumed management of 41 units in the Mid Atlantic area.

Taste Tracker: New items bet on pumpkin and spice beyond lattes, accents from around the world, and the bolder the better.

The chain’s new IHOPPY Hour features a value menu from 2 p.m. to 10 p.m. every day.

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