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IHOP

Marketing

10 top-scoring summertime LTOs

Consumers gave high marks to these limited-time offers on chain menus.

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

The channel may be different, but the challenges are likely to be familiar.

He will take over for Darren Rebelez, who is leaving “to pursue another opportunity.”

A year after its IHOb marketing stunt went viral, the pancake chain is at it again.

This time the “P” is changing to, well, “P.”

Technomic’s look into global menu innovation reveals some surprises.

Limited-time offers that differentiate the menu are creating buzz this season.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

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