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IHOP

Marketing

How restaurants used to yell their identities from the rooftop

Restaurant Rewind: Once upon a time, marketing started literally at the top, with a distinctive color and configuration to a concept's roof. Here's how that practice poses a challenge today.

Leadership

IHOP names Arthur Carl II VP of culinary

The new head chef, tasked with driving the evolution of the menu, brings 30 years of experience to the job.

The VP of Culinary has introduced bowls, burritos, melts and more to position the chain as an all-day destination.

The pancake chain will push as many as 30 unit openings into next year but said its pipeline is still in good shape.

The average U.S. restaurant is open 6.4 fewer hours a week because of the inability to find workers, according to a study from Datassential.

The thicker, fluffier French toast debuts Monday, along with seven new all-day menu items.

The updated focus allows guests to build their own meals for breakfast, lunch and dinner any time of day.

Parent Dine Brands Global plans to move next year to Old Pasadena, Calif.

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

Customers will be able to earn "Pancoins" with every order and exchange them in the "Stack Market" for free food.

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