Marketing
IHOP doubles down on value with new menu
The pancake chain is changing the name of House Faves to the IHOP Value Menu and extending it to weekends as the battle over value intensifies.
Financing
IHOP to extend House Faves value meals to 7 days a week
The $6 combos have been driving traffic for the pancake chain, so it will start offering them on weekends, while also encouraging customers to order more expensive items.
The segment and its sub-sectors like the buffets market haven't had an easy time post-pandemic, prompting many members of the old guard to arm themselves with shiny new upstarts as future growth vehicles. But there's still plenty of effort being spent on helping the longtime leaders keep their footing, as this look at the Top 10 shows.