Operations
IHOP President Lawrence Kim wants to bring 'new energy' to the pancake chain
The family-dining restaurant chain is leaning into value, simplifying operations and finding its voice on social media. "We're 66 years young," Kim says.
Operations
IHOP's next chapter begins with breakfast
The pancake chain already sells a lot of breakfast, even at dinner time. It believes a new marketing strategy will help it sell even more.
The segment and its sub-sectors like the buffets market haven't had an easy time post-pandemic, prompting many members of the old guard to arm themselves with shiny new upstarts as future growth vehicles. But there's still plenty of effort being spent on helping the longtime leaders keep their footing, as this look at the Top 10 shows.