Continue to Site >>>

IHOP

Marketing

How restaurants used to yell their identities from the rooftop

 By Restaurant Business Staff on Dec. 20, 2022

Restaurant Rewind: Once upon a time, marketing started literally at the top, with a distinctive color and configuration to a concept's roof. Here's how that practice poses a challenge today.

Leadership

IHOP names Arthur Carl II VP of culinary

By Patricia Cobe on Dec. 12, 2022

The new head chef, tasked with driving the evolution of the menu, brings 30 years of experience to the job.

Food

How Scott Randolph is elevating IHOP’s status as the breakfast leader while innovating across the menu

By Patricia Cobe on Nov. 03, 2022

The VP of Culinary has introduced bowls, burritos, melts and more to position the chain as an all-day destination.

Financing

IHOP unit growth stunted by permitting, construction delays

By Joe Guszkowski on Nov. 03, 2022

The pancake chain will push as many as 30 unit openings into next year but said its pipeline is still in good shape.

Operations

Restaurants' business week is shrinking as pandemic effects linger, study finds

By Peter Romeo on Oct. 27, 2022

The average U.S. restaurant is open 6.4 fewer hours a week because of the inability to find workers, according to a study from Datassential.

Food

IHOP is tagging its New French Toast ‘NFT’ and offering its first NFT to celebrate the launch

By Patricia Cobe on Oct. 10, 2022

The thicker, fluffier French toast debuts Monday, along with seven new all-day menu items.

Food

IHOP puts customization front and center with new Choice menu

By Patricia Cobe on Aug. 24, 2022

The updated focus allows guests to build their own meals for breakfast, lunch and dinner any time of day.

Leadership

Applebee's and IHOP are getting a new HQ

By Peter Romeo on Jun. 22, 2022

Parent Dine Brands Global plans to move next year to Old Pasadena, Calif.

Operations

How IHOP came up with its virtual brands

By Joe Guszkowski on Apr. 15, 2022

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

Marketing

IHOP unveils first loyalty program, the International Bank of Pancakes

By Joe Guszkowski on Mar. 09, 2022

Customers will be able to earn "Pancoins" with every order and exchange them in the "Stack Market" for free food.

  • Page 2