Food
Behind the upgraded menu at Flip’d, IHOP’s fast-casual sibling
The bowls, sandwiches, salads and baked goods are designed for grab-and-go, but 60% of the business is dine-in.
Emerging Brands
Inside IHOP’s first Flip’d unit in NYC
The scaled-down spinoff will serve pancake bowls, burgers and more—mainly for takeout. It's the first of 10 slated for the Big Apple.