IHOP

Emerging Brands

Inside IHOP’s first Flip’d unit in NYC

The scaled-down spinoff will serve pancake bowls, burgers and more—mainly for takeout. It's the first of 10 slated for the Big Apple.

Food

IHOP expands p.m. menu choices with launch of new Melts

The lineup of seven cheesy sandwiches is targeted to the lunch, dinner and late-night crowd as well as off-premise customers.

In what the family chain describes as key hires, MIchael Kaufman has come aboard to focus on strategy and analytics, and Jacob Barden has moved over from Burger King to oversee development.

The first location will be what the chain's parent describes as a one-of-a-kind located in a truck stop.

The family chain intends to go slow in developing a program built on beers, wines and mimosas.

Meanwhile, parent Dine Brands is about to consider "all options to optimize shareholder return."

The sector’s biggest players indulged in considerable reinvention attempts as they felt the loss of breakfast and particular challenges at off-premise.

The family dining chain originally targeted urban areas for its Flip'd concept but is now expanding that to include the suburbs.

John Peyton, the new CEO of parent company Dine Brands, sees ample room for additions in the brands' "renaissance."

Parent Dine Brands Global intends to increase its development options by creating smaller prototypes and opening Flip'd units.

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