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KFC

Consumer Trends

KFC is pulling pages from its global markets and Taco Bell

 By Alicia Kelso on Jun. 29, 2026

CEO Scott Mezvinsky said the chicken chain is focused on "setting the standard for the modern chicken QSR."

Financing

A smaller Yum Brands must now prove its worth

 By Jonathan Maze on Jun. 17, 2026

The Bottom Line: The owner of KFC, Taco Bell, and Habit Burger is selling its struggling Pizza Hut. But now the remaining brands must up their game for the deal to really work for Yum.

Marketing

KFC unveils its ‘next chapter,’ focused on menu innovation, modernized restaurants, refreshed branding

By Alicia Kelso on Jun. 15, 2026

The updated positioning will begin in the United Kingdom and Ireland before expanding across Australia and the U.S., followed by the rest of the global system.

Operations

KFC plans to test a new prototype called Open House

By Alicia Kelso on Jun. 09, 2026

The restaurant will open later this summer in McKinney, Texas, and will include table service and a drive-thru.

Marketing

How KFC U.S. is using value, nostalgia and honesty to mount its comeback

By Alicia Kelso on Jun. 08, 2026

President Catherine Tan-Gillespie’s turnaround plan for the fast-food chicken chain is focused on product, promotion, place and price.

Leadership

How KFC CEO Scott Mezvinsky plans to modernize the brand

By Alicia Kelso on May 05, 2026

The fast-food chicken chain is focused on menu innovation, new sauces and cultural relevancy as it works to rebuild market share.

Financing

Chicken chains’ sales growth slows for the second straight year

By Alicia Kelso on May 04, 2026

Sales at chicken chains on the Technomic Top 500 Chain Restaurant Report grew by 5.3%, mostly because companies keep adding more locations.

Financing

KFC U.S. same-store sales disappear from Yum Brands’ earnings report

By Jonathan Maze on Apr. 29, 2026

The Bottom Line: The restaurant chain operator has increasingly kept its attention focused on Taco Bell and KFC international. But its most recent report stopped breaking out U.S. same-store sales results.

Marketing

How Yum Brands' chains come together on value marketing

By Jonathan Maze on Apr. 27, 2026

Executives with Taco Bell, KFC and Habit Burger & Grill share ideas and strategies to win over consumers. That has come in handy as value becomes vital for consumers.

Marketing

KFC takes a new step with its marketing: An entire music track

By Jonathan Maze on Apr. 07, 2026

The fast-food chicken chain released a new track, “Finger Lickin’ Machine,” that is designed for streaming and includes its own music video to highlight its Value Feast Menu.

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