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KFC

Leadership

Yum’s Greg Creed offers some parting wisdom

The longtime marketer used a presentation at GRLC to share his take on leadership and where the restaurant industry is headed.

Financing

KFC’s plant-based test was a huge win

Though it only lasted five hours, the company’s plant-based chicken event generated 2 billion media impressions.

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

The company wants to simplify its ordering as customers demand more takeout and drive-thru.

A roundup of items that are in the works or launching in chains.

Recent moves show that big companies are intent on pushing their capabilities more aggressively than ever, says RB’s The Bottom Line.

Gavin Felder was promoted to chief strategy officer as the owner of KFC, Taco Bell and Pizza Hut looks to bolster its digital strategy.

The chain is testing its latest attention-grabbing product amid fierce competition for consumers’ attention, say RB’s The Bottom Line.

Based on Technomic data, the chain’s chicken sandwich frenzy was bad news for two big rivals. But now it faces pressure to get its supply chain back, says RB’s The Bottom Line.

The company said its single-store test generated long lines all day, draining supply quickly.

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