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KFC

Marketing

KFC takes a new step with its marketing: An entire music track

 By Jonathan Maze on Apr. 07, 2026

The fast-food chicken chain released a new track, “Finger Lickin’ Machine,” that is designed for streaming and includes its own music video to highlight its Value Feast Menu.

Food

A loaded 'tendy' burrito brings the late-night crowd to Saucy by KFC

 By Patricia Cobe on Dec. 22, 2025

Behind the Menu: Yum Brands' chicken tender concept has added several new formats and flavors to expand eating occasions and push customization in new directions. The Kitchen Sink Grand'ito is the latest.

Financing

Yum Brands puts its faith in KFC's U.S. turnaround

By Jonathan Maze on Nov. 05, 2025

The fast-food chicken chain’s domestic same-store sales rose 2% last quarter, a big step for the struggling concept. Parent company Yum Brands is intent on the market’s improvement.

Leadership

Taco Bell owner Yum Brands is reshuffling its leadership

By Jonathan Maze on Sep. 09, 2025

Joe Park, president of Byte by Yum, is leaving the fast-food chain operator while Taco Bell CEO Sean Tresvant is getting a promotion as part of a reorganization under new chief executive Chris Turner.

Financing

Yum Brands' chicken concept is struggling in the U.S., so it is creating another one

By Jonathan Maze on Aug. 05, 2025

The Bottom Line: The company plans to open more locations of its chicken tenders concept Saucy, even as KFC’s struggles worsen. But that strategy raises some real questions.

Financing

KFC and Pizza Hut continue to struggle in the U.S.

By Jonathan Maze on Aug. 05, 2025

Both fast-food restaurant chains’ same-store sales fell 5%, while Habit Burger and Grill’s sales also declined. Taco Bell’s same-store sales rose 4%.

Food

Crispy chicken and signature sauces are in the most lasting long-term relationship

By Patricia Cobe on Jul. 14, 2025

Celebrity couples come and go, but when it comes to food pairings, chicken and sauce are lifelong partners. Popeyes and KFC are the latest to put a new spin on the duo.

Financing

KFC launches a comeback with free fried chicken

By Jonathan Maze on Jul. 14, 2025

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing back Colonel Sanders. “The Colonel would not be happy about our market share.”

Leadership

David Gibbs to retire as CEO of Taco Bell owner Yum Brands

By Jonathan Maze on Mar. 31, 2025

The longtime executive of the fast-food restaurant chain owner will retire in the first quarter of 2026. The company will start a search process for his successor.

Technology

Taco Bell's owner is working with the chipmaker Nvidia on AI

By Jonathan Maze on Mar. 18, 2025

Yum Brands, which also owns KFC, Pizza Hut and Habit Burger, said it is collaborating with the technology company to integrate AI into the chains’ restaurants.

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