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Long John Silver's

Marketing

Long John Silver's wants you to know that it sells chicken

 By Jonathan Maze on Oct. 06, 2025

The fast-food seafood chain has released a new logo featuring a chicken at the center as it works to boost sales of the country’s most popular protein. Learn about the company’s menu innovation and its marketing efforts.

Food

Cheese curds move out of Wis. onto menus everywhere

 By Patricia Cobe on Oct. 30, 2023

Mozzarella sticks are so last century. Fried cheese curds are the ooey gooey snack of the moment.

Financing

Long John Silver's prepares for a big Lent with a new management team

By Jonathan Maze on Jan. 29, 2021

The seafood-focused fast-food chain is anticipating a big season, which traditionally amounts to 20% of its annual sales.

Leadership

Long John Silver’s promotes its COO to CEO

By Heather Lalley on Jan. 19, 2021

Blain Shortreed, a longtime Yum Brands executive, will run the quick-service seafood chain as it prepares for digital growth.

Top 500 Chains

Long John Silver's

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Top 500 Chains

Long John Silver’s

Jun. 19, 2018
Consumer Trends

Customers’ most-craved seafood

By Lizzy Freier on Dec. 21, 2017

See which 10 chains are winning with seafood that consumers say they can’t get anywhere else.

Food

Restaurants spotlight new seafood dishes for Lent

By Patricia Cobe on Feb. 09, 2018

Shrimp stars in many chain LTOs.

Operations

Long John Silver’s modernizes its drive-thrus

By Heather Lalley on Feb. 07, 2018

The seafood chain has added animated video screens and high-def audio, part of a larger update for the brand.

Leadership

A modern franchisee finds success with an old idea

By Peter Romeo on Jan. 18, 2018

Acquisitions have made KBP Foods one of the largest and fastest-growing franchises in the restaurant business. But the key to absorbing the expansion has been a notion that harkens back to the earliest days of KFC.

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